03 EP3 Jonathan Kneebone & Tara Ford

The new ECD of DDB Sydney shares her story, her thoughts and her remarkable ability to impersonate marine mammals. The fish-out-of-water theme continues with her perspective on the industry today, and her move from Melbourne to Sydney.

Jonathan Kneebone
Co-founder of The Glue Society

Jonathan Kneebone is co-founder of The Glue Society, a collective of writers, artists and directors, based out of studios in Sydney, Wellington and London. The Glue Society’s work encompasses everything from developing and directing commercial films, digital and experiential projects, broadcast and brand-funded entertainment, to creating artistic commissions as well as self-funded art projects. Among the international awards received over the collective’s twenty years, The Glue Society is rare for having been recognised in equal measure for both concept and craft. At Cannes, the group has received a Titanium Award, four Grands Prix, over 16 Gold Lions as well as a multitude of awards at every international award show. The Glue Society has twice won Australia’s Hotshop of the Year, and has regularly rated as one of the world’s most awarded directors by The Gunn Report.

Tara Ford
Executive Creative Director at DDB, Sydney

Tara Ford is the Executive Creative Director at DDB, Sydney. She’s worked at advertising agencies around the world including London and Amsterdam. And her experience ranges from cars, banks and politics to fashion, alcohol and gaming and everything between.
She’s won lots of awards, on lots of clients, in lots of categories, both for creativity and effectiveness. She also judged and chaired many awards shows, including being Australia’s representative at this year’s Cannes Lions on the Promo & Activation jury.

Tara has also been an active mentor to young creative talent through the Cannes ‘See It Be It’ and young Lions Program, RMIT student program, Miami Ad School and AWARD School. She was a panelist at the inaugural 3% Conference Australasia.

In between all this, Tara also squeezes in raising her four spirited boys and making art.