17 Episode 17 Gavin McLeod talks to Scott Nowell

Scott Nowell

Scott started The Monkeys with Mark Green and Justin Drape in 2006. In 2012, Scott, Mark and Justin also launched design company Maud along with David Park. They have now grown from three founders to over 145 employees.
Scott has judged numerous award shows including Cannes Lions and Cannes Young Lions, The Clios, AWARD Awards and MADC and he has been a keynote speaker at The Caxtons, AWARD and Semi-Permanent. The Monkeys has won over 200 creative awards at every major award show.
Scott has written and directed award-winning short films, documentaries, web and television series and has written and produced long-form branded content for major brands such as Telstra and Ubank, and script edited and produced the ABC Documentary Art Irritates Life on the story of cult art movement and surf brand Mambo.
Scott is an integral part of The Monkeys’ success, having helped Australia’s biggest brands grow and succeed with campaigns for the likes of Telstra, Parmalat, UBank, IGA, Ice Break, Oak, Blackmores and award-winning campaigns for MLA’s Australia Day and diversity work.
The Monkeys has captured the imagination of the Australian advertising industry to be named Campaign Brief ‘Australian Agency of the Year’, Mumbrella ‘Creative Agency of the Year’, Mumbrella Asia ‘APAC Creative Agency of the Year’, Campaign Asia ‘Australian Creative Agency of the Year’ and B&T Magazine’s ‘Advertising Agency of The Year’.
In 2017, the agency founders initiated an acquisition by Accenture Interactive, to combine the creative and brand and business building capabilities of The Monkeys with the digital knowledge, analytics and e-commerce capabilities of Accenture Interactive plus the product and service design strength of Fjord.

Gavin Brown

Gavin McLeod is Executive Creative Director of Ogilvy Sydney. He believes his job is to foster creative and collaborative cultures and has done so at some of the world’s most innovative creative agencies such as R/GA and AKQA. Prior to that he learnt his craft at M&C Saatchi and Whybin TBWA. He’s been fortunate to live, work and indulge his passion for surfing in Cape Town, Auckland, Sydney and San Francisco.

His experience has given him a deep understanding of modern marketing and he is equally comfortable executing across traditional media channels as he is across the full spectrum of digital and social channels.

Gav has won over 250 industry awards for his work at creative festivals such as the Cannes Lions, D&AD, One Show and Effies. It’s true that a lot of his awards are from shows that most people have probably never heard of, but there are just enough Gold Lions and D&AD Yellow pencils amongst the list to make it respectable.

As a consequence, he has been invited to chair award panels at a number of shows and has been a somewhat awkward speaker at many industry events. He was once described by a journalist as ‘classy and charming’ when chairing an overseas award show. His Mum was much more impressed by this than all the award stuff.