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18 Episode 18 Scott Nowell talks to Justine Armour

Justine Armour

Justine Armour is CCO of Grey New York. She is one of advertising’s most-lauded creatives, Armour has worked in Brisbane, Sydney, Portland and now Brooklyn.

Before joining Grey in 2020, she spent three years at 72andSunny becoming executive creative director, leading the creative department and overseeing clients such as General Mills, Diageo, Spotify, Trojan and Halo Top.

Earlier in her career, Armour spent five years at Wieden+Kennedy. She helped reinvent iconic brands like Chrysler, Dodge, Old Spice, Secret and Herbal Essences and drove market place success.

She began her career in Australia at McCann Erickson Brisbane; cut her teeth working on CPG accounts such as Masterfoods, Frito Lay, Pepsi Co as well as Visa and Mitsubishi at Clemenger BBDO Sydney; oversaw multiple Procter & Gamble brands at Saatchi & Saatchi Sydney and worked on Qantas, Coke, PayPal, Nestlé and Toyota at Publicis Mojo Sydney before heading to the United States.

Scott Nowell

Scott started The Monkeys with Mark Green and Justin Drape in 2006. In 2012, Scott, Mark and Justin also launched design company Maud along with David Park. They have now grown from three founders to over 145 employees.
Scott has judged numerous award shows including Cannes Lions and Cannes Young Lions, The Clios, AWARD Awards and MADC and he has been a keynote speaker at The Caxtons, AWARD and Semi-Permanent. The Monkeys has won over 200 creative awards at every major award show.
Scott has written and directed award-winning short films, documentaries, web and television series and has written and produced long-form branded content for major brands such as Telstra and Ubank, and script edited and produced the ABC Documentary Art Irritates Life on the story of cult art movement and surf brand Mambo.
Scott is an integral part of The Monkeys’ success, having helped Australia’s biggest brands grow and succeed with campaigns for the likes of Telstra, Parmalat, UBank, IGA, Ice Break, Oak, Blackmores and award-winning campaigns for MLA’s Australia Day and diversity work.
The Monkeys has captured the imagination of the Australian advertising industry to be named Campaign Brief ‘Australian Agency of the Year’, Mumbrella ‘Creative Agency of the Year’, Mumbrella Asia ‘APAC Creative Agency of the Year’, Campaign Asia ‘Australian Creative Agency of the Year’ and B&T Magazine’s ‘Advertising Agency of The Year’.
In 2017, the agency founders initiated an acquisition by Accenture Interactive, to combine the creative and brand and business building capabilities of The Monkeys with the digital knowledge, analytics and e-commerce capabilities of Accenture Interactive plus the product and service design strength of Fjord.