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13 EP 13 World Exclusive! Vince Frost talks to Sir John Hegarty

In a world exclusive ad legend, Sir John Hegarty lets loose in his podcast debut. Sir John talks about industry idiots and the coming creative revolution.

Vince Frost

Vince has a celebrated creative career spanning more than 25 years; his award-winning work continues to have an impact across the globe. Before starting Frost*design (now Frost* Collective) in London in 1994, Vince was the youngest associate director at UK multi-disciplinary design firm Pentagram. In 2004, he relocated to Sydney and, as a CEO and executive creative director of Frost*Collective, has led a wide range of transformative projects for clients including Deutsch Bank, Qantas, Frasers Property and the Sydney Opera House. As a member of ISTD and AGI, a board member of D&AD, and author of the book Design Your Life and host of Design Your Life podcast, Vince judges and lectures globally to diverse audiences on the value of design and the difference it can make towards enriching peoples lives in our modern world


Sir John Hegarty is one of the world’s most awarded and respected admen. Over six decades he has been at the forefront of the creative advertising industry from the early days of Saatchi and Saatchi, TBA and then Bartle Bogle Hegarty. He founded BBH in 1982 with partners John Bartle and Nigel Bogle. The agency swiftly became one of the most talked about and awarded advertising agencies in the world. BBH has won every Agency of the Year accolade and every creative award possible and has been at the forefront of the industry for twenty nine years. John has been responsible for campaigns for Levi’s such as the ground breaking commercial starring an unknown model called Nick Kamen who stripped off down to his boxer shorts in a launderette. He introduced the British to the phrase ‘Vorsprung Durch Technik’ for Audi and picked a young model/actor called Brad Pitt to star in a commercial for Levi’s. He pioneered the importance of music in commercials which has earned BBH nine number 1 hits. John has won golds at every industry awards including D&AD, Cannes and British Television. He has been given the D&AD President’s Award for outstanding achievement and was admitted to the US One Show Advertising Hall of Fame and was knighted for his services to the advertising and creative industries in 2007.